BECOME A BRAND DESIGNER
Ideal for talented visual designers who want an internship or junior-level role, or for current junior brand designers who want to up their confidence & community. We’ll focus on “the work around the work.” Storytelling. Writing. Presenting. Being your authentic self even during feedback sessions. The stuff the top studios & clients demand today.
This is not a traditional “bootcamp.” The best candidates are those who already have a portfolio.
This 12-week virtual class is on 1 weeknight per week. The curriculum below was for a previous cohort, and will be similar for future cohorts. Apply now.
Decolonizing & divesting from traditional (European) design perspectives, methods, and approaches to design
Create a visual moodboard that represents your personal and cultural identity
To be announced
Understanding and owning your style
Interpreting and writing strategic briefs
Write a strategic brief for your own personal brand, including a moodboard, tagline, 3 reasons you should get a new role/client, and your ideal career path in the next 3-6 months
Find 1 senior professional who shares your style
To be announced
Co-create 2 authentic systems-based creative directions
Create your client moodboard, sketch ideas, ask/answer clarifying questions
To be announced
Building your creative directions presentation
Zoom prep (lighting, clothing, etc.)
Build out logo, color, type, and other core brand elements
Present to a non-designer
To be announced
Storytelling tips: pacing, inflections, etc.
Present to your client
Record your presentation and send it to 3 people for feedback
To be announced
Getting feedback & answering questions live and via email
Send feedback responses via email
To be announced
Writing biographies
Writing & designing taglines
Finalize and upload your biography and tagline onto your portfolio and social media
To be announced
Build an application for your client (priority: Google slides deck)
File handoff
Deck handoff
To be announced
Discussion on negotiation, and how to negotiate for higher pay
Make 5 significant changes to your portfolio
To be announced
Networking, interviewing, negotiations
Conduct a mock interview, get a crit review
To be announced
TBD based on class needs
TBD
To be announced
Graduation activity!
None!
To be announced
The only thing we’re serious about is food.
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The only thing we’re serious about is food.
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Monday to Friday :
10 am to 9 pm
Saturday :
10 am to 5 pm
Sunday :
12 pm to 5 pm
